Fashionandyou ropes in new head of supply chain from Myntra besides making other CXO appointments

Smile Group's flash sales site, Fashionandyou.com has made key changes in its top management with a string of CXO level appointments as it seeks to strengthen its team to compete better against other apparel e-tailers.

Amongst the new appointees is Rajesh Kaul, former VP- supply chain at Myntra.com, who has joined in as director- supply chain at Fashionandyou. This would be Kaul's second stint at Fashionandyou.com. Before joining Myntra, he led supply chain management at Fashionandyou for around a year. Prior to that, he worked at companies like DLF Retail, Pantaloon Retail and HP.

The flash sales site has also appointed Geetu Ahuja as CMO. Geetu was earlier working as director-delivery ay Tyroo Media, a Smile Vun Group company.

In another lateral appointment, the firm has brought in Prashant Shivankutty as the CTO. Shivankutty was earlier working at digital agency Possible Worldwide as the senior VP- India.

Pooja Lal, who was earlier heading customer service at Bestylish.com (another Smile Group company), will be looking after customer service at Fashionandyou.

The company has also internally promoted Suminder Pal Singh from GM- brand sourcing and buying to head of sourcing. Mirza Shahab Rizwan is now head of operations responsible for cataloguing and store management.

Along with the changes in management, the company has shifted its operations to a new campus in Gurgaon and is looking at opening a new warehouse cum distribution centre in the west to cater to the south and western India.

Fashionandyou was co-founded by Harish Bahl and former Yahoo India sales director Pearl Uppal in early 2010. It is backed by Sequoia Capital, Norwest Venture Partners and Nokia Growth Partners. Pearl, co-founder and CEO, Fashionandyou, quit the company last year and started her own incubator 5ideas Startup Superfuel along with husband Gaurav Kachru.

(Edited by Joby Puthuparampil Johnson)