Online video service BoxTV partners with Fortumo to enable operator billing

Time Internet Ltd's on-demand video service BoxTV has partnered with Estonian mobile payment provider Fortumo to introduce carrier billing service, with which subscribers will be able to pay for their BoxTV subscriptions directly from their mobile bill. With the new service in place, customers do not need to share their credit card details with the company to avail the facility.

The company has also launched new subscription plans for the same. The package starts at Rs 49 for 3 days and can go up to Rs 150 for 15 days. However, for long term plans (the monthly plan starts at Rs 199 while it is Rs 1499 for yearly subscription), the subscriber will still need to use his/her credit card details.

To become a subscriber of the new service, users can go directly to BoxTV site, select a plan and enter their mobile number, post which they will receive a one-time password. As soon as the password is entered, the service gets activated. Once this service is live, the payment will be charged to the customer's mobile bill (for post paid) or deducted from the balance (for pre paid customers).

Started in September last year, BoxTV allows users to watch a range of content like movies, TV shows as well as short films. It works on a freemium model, which means part of the content is ad-supported free-to-user basis, while the rest is available on subscription basis. In addition to iOS and Android platforms, Box TV is also available on TV-connected platforms such as Roku. Its content partners include Sony Pictures, UTV and Shemaroo.

Fortumo, started in 2007, is a global mobile payment provider. It offers various mobile payment solutions for web services and mobile applications in more than 70 countries.