Former Zapak top executive Saurabh Gupta joins Allied Media as business head, digital

Saurabh Gupta, former business head (sales and operations) at Zapak Digital Entertainment Ltd, part of Reliance ADA Group, has joined US-based Allied Media Corp as its business head for digital media. In his new role, Gupta will be responsible for providing digital solutions for all clients of Percept Media, the parent of Allied Media.

Gupta comes with more than 10 years experience and holds an MBA degree in marketing from Sri Sathya Sai Institute of Higher Learning, Bangalore. At Zapak, he handled digital media brand solutions, online and mobile gaming, VAS, digital activation and online publishing. Prior to that, he was regional manager (North India) at gaming company Games2win India Pvt Ltd. In the past, he had also worked with Wipro, Pieco Infotech and Lakshya Consulting.

"Most businesses are short-sighted and consider digital media as only a marketing communications instrument. We are here to change the way brands perceive digital as a medium and make it a catalyst to achieve business objectives," said Gupta.

Headquartered in Virginia, Allied Media offers marketing service to brands and helps them communicate with specific ethnic communities in the US and overseas. The company develops multicultural media plans, applying cultural importance and result-driven marketing strategies. It offers a range of media outreach on TV, radio, print publications and online- through direct marketing.