Social shopping discovery startup Klip.in secures funding from Mumbai Angels, Arihant Patni & others

Mumbai-based Smursh Ecommerce (part of Smursh Media), which runs the social shopping discovery and curation platform Klip.in, has received an undisclosed amount in funding from Mumbai Angels and a few individual investors, including Anirudh Damani, executive director, K Damani Group; and Arihant Patni, managing director at Hive Technologies; and Jeffrey Keng Yew Lai, director, New Zealand-based Emje Investments.

The company will use the money to enhance its technology as well as for marketing.

In July this year, Klip.in had received funding from VentureNursery, an angel-backed startup accelerator. Klip.in was part of VentureNursery's second accelerator batch that graduated in April this year.

"We are strengthening our technology to enhance user experience based on personalisation and relevance. Our value addition is in helping others find what they are looking for at a point of time and place," said Manish Madambath, co-founder, Klip.

Klip was set up in 2011 by college mates Harsh Gadia and Maneesh Madambath. The duo has also been running a media agency called Smursh Media, for the past five years. Klip helps users discover products across the web by aggregating and curating them based on social connections and interest graphs. On this platform, users can do relevant product research with help from their social connections, ask questions and post comments about products. As of now, Klip has curated over 5,000 products from more than 100 sites and has around 1,000 members.

(Edited by Joby Puthuparampil Johnson)