Flipkart launches notification feature

India's largest e-commerce portal Flipkart.com has launched a notification feature on its site in order to drive more sales.

This feature is to ensure that registered users get relevant and interesting information about products including those they have already expressed an interest in, the company said.

"With this notification feature, we are ensuring that consumers get relevant and interesting information about products, including those they may have already expressed an interest in. This could be about the price of the product, its availability or any additional interesting offers. This, in turn, will help customers make informed and beneficial purchase decisions, further enhancing their online shopping experience," said Saranagati Chatterjee, VP (products).

Last week, Flipkart launched own payment gateway PayZippy. The solution is currently available only for Indian merchants but the product would also have a B2C version which is yet to be launched. According to Flipkart, the consumer-facing solution will enable users to save their card details (a feature still not yet popular in India) in their PayZippy account. Flipkart already offers such a service for its existing e-com site and it may be looking to replicate it by integrating it with other online payment points where its PayZippy users can pay online without filling the card details.

(Edited by Joby Puthuparampil Johnson)