It's your job to improve your team

At this year's NVCA meeting, my partner Jason Mendelson (who was the chair of the event) interviewed Dick Costolo, the CEO of Twitter. Dick is an awesome CEO, awesome human, and awesome interviewee. Among other things, he's hilarious, and PandoDaily wrote a fun summary of the interview in their post What CEOs could learn from comedians.

Dick had many great one liners that fit in 140 characters as you'd expect from someone who is both the CEO of Twitter and was once a standup comedian. But one really stuck in my mind.

It's not your job to defend your team. It's your job to improve your team.

Upon reflection, all of the great CEOs and executives that I've ever worked with believe this and behave this way.

Every time I make an investment I believe it is going to be an incredible success. I don't know any VC who invests thinking "eh – this will be mediocre. When you start the relationship you believe it's going to be massively successful. The same is true of hiring an executive. Dick made the point that the cliche "only hire A players" is completely obvious and banal. CEOs don't run around saying "hey – let's hire C players – that's what we want – C players." Everyone you hire is someone you think will be an A player, by definition.

But, in the same way that every VC investment doesn't become a 100x return, every person you hire won't turn out to be an A player. After a few months, you start to really understand the strengths and weaknesses of the person. And you see how the person interacts with the rest of your team. This is normal "there's no way you could know any of this during the interview process.

The not so amazing CEO or executive immediately falls into a mode of trying to defend the person, or the team, to the outside world (board, investors, customers) and other members of the team. I've heard a remarkable number of different rationalizations over the years about why a person or a team is going to work. And, when I press on this, the underlying response is often simply "give us / me / them more time."

Instead of defending the team, the amazing CEO will respond with "yup – we need to get better – here's what we are doing." And then they'll add "what else do you think we should do?" and "how can you help us improve?" This type of language – accepting reality and focusing on improving it, rather that defending it, is so much more powerful.

Of course, often the answer is that to improve a team, you have to eliminate a person or move them to a very different role. This is hard, but it's part of the process, especially in a fast growing company. Someone who was incredible at a job when the company is 50 people might be horrible at the job when the company is 500 people. Nothing is static – including competence.

This is true of CEOs as well. We can all be better at what we do – a lot better. It's easy to fall into the trap of defending our own behavior when someone offers us feedback or constructive criticism. The walls go up fast when someone attacks us, or we fail. But if you switch immediately from "defend" to "improve", you can often get extraordinary feedback and help in real time. And sometimes you have to replace yourself, as Jonathan Strauss at Awe.sm did recently and explained in his tremendous post Replacing Oneself as CEO.

I loved working with Dick at FeedBurner – I learned an incredible amount from him. I treasure every minute I get with him these days and one of the biggest bummers about not being an investor in Twitter is that I don't get to work with him on a regular basis. It was joyful to listen to him and realize that there is another wave of people at a rapidly growing and very important company that are learning from him, as he works to improve his team on a continual basis.

(Brad has been an early stage investor and entrepreneur for over 20 years and is currently a managing director at Foundry Group.)

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