Koovs.com ropes in former Asos.com execs as chairman and creative & retail director

Lifestyle e-commerce player Koovs.com  has roped in Waheed Alli and Robert Bready as chairman and creative & retail director, respectively. Prior to joining Koovs, Alli and Bready were working with British e-tailer Asos.com. While Alli was the chairman there, Bready was product and trading director at Asos.

In his new role, Alli will be working to establish Koov's leadership in the market while Bready will be leading creative design and retail operations on the site.

Koovs was earlier a deal site but in May 2012, it stopped offering deals completely and pivoted to be a lifestyle e-tailer. The company had earlier shifted  its focus to products but was still offering daily deals in a separate segment.

Koovs Marketing Pvt Ltd was co-founded by Rajesh Kamra, Manish Tewari and Amit Shukla, and it initially offered discounts and vouchers across a wide range of categories. Early last year, Delhi-based B2B rewards and loyalty programme firm BenefitsPLUS Media Pvt Ltd acquired a majority stake in Koovs for over $2 million. Last we spoke, Kamra shared that the number of daily unique visitors to the site was around 2 lakh and in the product categories alone, Koovs was doing around 70,000 transactions per month (the ticket size ranging between Rs 50 and Rs 2 lakh).

Koovs has a mix of private label and branded merchandise, and according to an official statement, the private label collection is designed in London.

(Edited by Sanghamitra Mandal)