Arvind Pal is new head for ValueFirst's content, creative & communications team

Gurgaon-based digital media firm ValueFirst Digital Media Pvt Ltd has appointed Arvind Pal as its head of content, creative and communications team. In his role, he will be responsible for the 3C's at the company, its sub brands and consumer properties in order to attract new customers as well as retain existing ones.

According to Pal's LinkedIn profile, he had joined the company in February this year.

Pal has around 16 years of experience in the advertising space and prior to ValueFirst, he has worked in companies like Capital Advertising and Purple Focus. He is also the founder of Magic Mushroom, a small creative design boutique that he started back in 2005. In his previous stints, he has worked on a number of accounts like DLF, Nokia, Tata Indicom and Reliance Big Magic, among others. Afaqs first reported the development.

ValueFirst was founded in 2003 and it is one of the fastest growing digital media companies in the country. Its digital (both the internet and mobile) properties offer communication services, social interaction and content to consumers. The company is backed by Headland Capital Partners (formerly HSBC Private Equity (Asia) Ltd) and New Enterprise Associates (NEA) that invested Rs 70 crore in the company in early 2011.

Last month, the company had acquired clk2c.com, a mobile video service, for an undisclosed amount. As part of the deal, ValueFirst acquired clk2c's technology platform, customers and its entire team. In addition, the B2C capabilities of clk2c's platform, which include mobile video greetings, will be integrated with FullOnSMS.com – a consumer internet property of ValueFirst that offers peer-to-peer (P2P) communication.

In January this year, the company had launched a new consumer internet property called Fullonbids.com– a free bidding platform that allows users to register on the site to make unlimited bids for a variety of products/virtual goods like tablets, smartphones, laptops, digital cameras and even mobile recharges.