Mobile video streaming firm Apalya raises funds from Cisco, existing investors

Apalya Technologies Pvt Ltd, a Hyderabad-based mobile video streaming company, has raised an undisclosed amount from Cisco Technologies and existing investors IndoUS Venture Partners, Qualcomm and IDG Ventures.

Started in 2005 by Vamshi Reddy, a former Cisco executive, Apalya is a managed service provider focused on mobile video streaming and caters to telecom operators, handset manufacturers and content owners throughout India, Sri Lanka and Indonesia. Earlier in 2011, it had raised $7.5 million from IndoUS Venture Partners, IDG and Qualcomm in a Series B round.

Cisco's funding also enables the company to add live TV and mobile video capabilities to its Cisco Videoscape architecture by integrating Apalya's video delivery platform. Apalya claims to have a customer base of 15 million-plus and more than 200 million minutes of video viewings across mobile and broadband infrastructure including mobile phones & tablets, mobile broadband and fixed line broadband.

"Video is a key priority for Cisco and we have been investing in innovative technologies to enhance the delivery of quality video content across platforms. We are excited to work with Apalya to drive innovation in the intersection of mobility and TV video delivery," said Vish Iyer, Cisco's director (SP video architecture) for Asia-Pacific, Japan and Greater China.

(Edited by Sanghamitra Mandal)