Siddharth Sethi to lead digital business of media agency Mindshare India

Mindshare, a marketing and media agency of GroupM, a media investment management group, has appointed Siddharth Sethi as the head of digital business at Mindshare India. In his new role, Sethi will be responsible for boosting the agency's digital offerings and pushing its planning, performance and digital analytics services. He will be based in Mumbai and will report to Ravi Rao, the South Asia head at Mindshare.

Sethi has more than 12 years of experience in media management, marketing and product management. Prior to joining Mindshare, he was the India director at Xaxis, an audience buying company that is also part of GroupM. Earlier, he was the vice-president (ad network) at ibibo Web Pvt Ltd. Sethi also worked for companies like BenQ India, Health Total, Madison, Connecturf India and DGM. He holds a degree in Media Marketing from Mudra Institute of Communications Ahmedabad (MICA).

"Over the recent years, Mindshare has built a strong digital team with some impressive digital and social media campaigns under its belt. I am looking forward to building on this reputation," said Sethi.

"Sethi's experience of lead Xaxis in India will be another factor in enhancing the overall digital offering," said Rao, commenting on the appointment.

Mindshare uses its open source approach and wide-ranging expertise to transform marketing challenges into tangible business results. Its services include business planning (combining data and analytics, insights and strategy), invention, the exchange (determines the structure of the media solution and refines budget allocation across paid, owned and earned channels), digital manifesto and search. The company's clientele includes big names like Nike, IBM, Ford, Castrol, American Express, Nestle and Rolex, among others. In India, it has headquarters in Mumbai with offices in Delhi, Chennai, Kolkata and Bangalore.