Our aim is not to become the biggest e-com play, but to dominate in deals: Ankur Warikoo, CEO, Groupon India.

At a time when most of the 'deals' sites in India forayed into product sales or broad-based e-commerce, Groupon stuck to its core focus of building out the deals business. In an exclusive interview with Techcircle, its chief executive Ankur Warikoo reveals how the company is building out the deals business in India, its focus areas and what distinguishes it from other players in the market. Warikoo also throws light on the state of affairs at the parent company and the lessons learnt there. Watch the video for more: