Home furnishings firm Atmosphere launches e-com arm

Himatsingka Group's luxury home textile chain Atmosphere has launched its first e-commerce arm Atmospheredirect.com. The new e-shop deals in luxury furnishings, bed linens and accessories. BSE-listed Himatsingka Seide Ltd runs 14 stores across India, the UAE and Singapore under the brand Atmosphere.

The online shop currently offers products across three categories – fabrics, bed linen and accessories. These categories collectively feature a wide range of products including pillow & pillow covers, duvet covers, decorative pillows, bed sheets, and furnishings like drapery, upholstery and more. Customers can search for fabrics based on colour, design, composition and end use. The portal is shipping to around 35 countries worldwide. The news was first reported by Business Standard.

Another interesting feature of the online shop is MoodBoard, a 'wish list' kind of functionality, that allows a user to create customised looks for his/her home space and share those via e-mail or social media. One can also export this list via pdf or print it for convenience.

(Edited by Sanghamitra Mandal)