TIL-backed organic & ayurvedic e-store Satvikshop goes live

In a bid to cater to consumers looking for healthy means of living, Indiatimes Shopping has launched Satvikshop.com, a one-stop e-store for ayurvedic and organic solutions and products.

Powered and funded by Times Internet (TIL), Satvikshop is a platform for offline brands to sell their products online while TIL is providing the technology, logistics and marketing facility. Gautam Sinha, COO of Times Internet, said, "We are providing everything, required to build an e-commerce store." In return, TIL is getting a percentage commission from its partners and manufacturers.

The site currently deals in 20 brands, such as Organic India, Dabur, Besure, Divine, Morrarka Organic Foods and more. Speaking to Techcircle.in, Indiatimes Shopping COO Subhanker Sarker said, "As of now, Satvikshop houses 600 SKUs. But in the next couple of days, we will have an excess of 1,000 SKUs."

The e-shop boasts a strong knowledge base with detailed information on herbs and certifications. Product attributes include detailed description, brand, ingredients, symptoms, contraindications, side-effects, user reviews, recipes, nutritional facts and dosage. People can browse through various categories including gender, diseases, organ care and common ailments, to search and buy suitable products.

The site also has a panel of 20 in-house doctors who provide free consultation regarding various ailments. Plus, users can post their queries online and get experts' comments on the same. A call centre also guides consumers on a 24/7 basis.

In the coming months, Satvikshop will focus on product range, intuitive recommendation engine and consultation platform. "We will also invest heavily on hiring a few more ayurvedic doctors and partnerships with more brands," said Sarker.

"While looking for partners, TIL will focus on the credibility of the brands and will join hands with those sharing a similar philosophy," he added.

Satvikshop claims to have 100 transactions a day within three days of its launch, with an average ticket size of Rs 1,200. The e-shop, which offers free shipping for all orders, also features an active blog with regular updates related to organic and ayurvedic lifestyle. Satvikshop is targeting Rs 50-100 crore business in the next 12 months.

The ayurvedic market in India is currently estimated at Rs 6,000 crore while the organic food market is worth Rs 650 crore. "The gaining predominance of shifting one's lifestyle towards health and wellness propelled us to launch such an e-store. And the potential lies in this growing trend," said Sarker.

(Edited by Sanghamitra Mandal)