Online video service iStream.com ties up with Ten Cricket to live stream Pak vs Australia series

Bangalore-based online video service iStream.com has tied up with Ten Cricket to live stream the Pakistan -Australia One Day International (ODI) series and the T20 series in the UAE. Viewers can log on to and watch the matches live. iStream will also facilitate live chat among fans via in-built social media tools. A week ago, the company also partnered with Ten Sports to live stream the US Open.

Radhakrishnan Ramachandran, founder & CEO of iStream, said, "We are happy that Ten Cricket has once again decided to partner with iStream for this series. This shows the value we are bringing in the online space for major sporting events. Australia and Pakistan are two of the most exciting teams in world cricket today and we are sure Indian cricket fans would love to watch them."

In March this year, it launched a free video app for Windows 8 that enables users to get access to videos across news, TV and movies in English, Hindi, Tamil, Malayalam and Telugu. According to the company, it is India's first and only video app to be featured in the Windows 8 app store. It also claims to add hundreds of new videos every day to its library of 100,000-plus clips.

Online video streaming is among the fastest-growing segments in the digital media space with the likes of Netflix and Hulu dominating advanced markets like the US. Key companies in India have also gained traction from investors and in November 2011, iStream raised $5 million from SAIF Partners.

(Edited by Sanghamitra Mandal)