Rediff launches mobile-enabled business e-mail service Rediffmail NG Professional, targets SMEs

NASDAQ-listed Rediff.com India Ltd has launched Rediffmail NG Professional, its next generation mobile-enabled business e-mail service. The company had earlier launched Rediffmail NG in October 2010 and like its predecessor, Rediffmail NG Professional works on a number of mobile platforms including Android, Symbian and Java as well as on most of the mobile phone models available in the Indian market (including low cost handsets with Mediatek platforms).

The new business e-mail service comes with value added features targeted specifically at small and medium enterprises (SMEs) and entrepreneurs. It offers five email boxes with a total storage of 1GB on their company domain and a web-based control system, wherein the service administrator or owner of each business can set, manage and control e-mail functions. This ensures that the e-mails are secured within the company even after an employee leaves it.

This service also enables users to send and receive unlimited e-mails, upload contacts, assign tasks to the calendar and set reminders, etc. Additionally, the mobile mail system alerts the user every time a new e-mail is delivered to the inbox, along with the sender name and subject.

The company is also providing a toll free phone based support line to all the subscribers of this service.

Ajit Balakrishnan, chairman and CEO of Rediff.com, said, "We have introduced new features that provide individuals and SMEs a seamless experience across mobile phones and PCs, including instant and secure synchronization, multi-tasking capabilities, administrative controls, SMS and an always-on e-mail service that works on their own company domain."

According to the Ministry of Micro, Small and Medium Enterprises (MSME), there are an estimated 30 million micro, small and medium enterprises in the country. Rediff has deployed a number of online and mobile-enabled services to reach this large and untapped market.

The Mumbai headquartered company, that also has offices in New Delhi, Bangalore, Chennai, Hyderabad and New York, saw its revenue drop almost by a third to $3.67 million for the first quarter ended June 30, over the year ago period (and 21 per cent sequentially), led by sharp fall in its India online advertising revenues. Net loss in the period increased marginally to $2.62 million. Total India revenues, which include online advertising revenues and fee-based revenues, declined 37 per cent over the corresponding quarter last year to $2.79 million.

(Edited by Prem Udayabhanu)

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