Tyroo launches mobile offerings to scale up digital ad campaigns

Tyroo Direct, a digital ad network owned by Tyroo Media Pvt Ltd, has launched its mobile offerings to help advertisers scale up their digital marketing campaigns across all mediums - mobile, web and tablet.

Tyroo's mobile portfolio includes CPL (cost per lead) demand generation; WAVE, a pay-per-call model to drive assisted commerce, and RAPID – a mobile app download platform.

Commenting on the new offerings, business head Siddharth Puri said in a statement, "The launch will fulfill an advertiser's requirement to ensure presence across devices that are capturing television and PC's share of time, and optimising the purchase funnel for assisted commerce.

"Our mobile performance solutions will enable businesses to scale up and achieve higher ROI's. For instance, Tyroo's 'click to call' is already enabling assisted commerce in India while RAPID is tuned for our advertisers' need to distribute their mobile apps faster than competitors in order to gain traction at a scale that traditional mobile ad networks are not able to offer," he added.

Tyroo's key clients include Snapdeal.com, ICICI Lombard, FutureBazaar.com, Times of India, Star TV, Mydala, Zovi, MakeMyTrip and Tata AIG, among others. The company claims to be working with more 3,500 publishers across the globe to deliver a variety of campaigns across several sectors such as e-commerce, travel, banking & finance, automobile, jobs, matrimony and more.

(Edited by Sanghamitra Mandal)