DGM India launches premium ad network dgMatix

Performance marketing network DGM India has launched its premium ad network - dgMatix. dgMatix is expected to utilise DGM's proprietary technology to deliver campaigns. The company claims the proprietary technology is capable of tracking click frauds, measuring campaign performance on various parameters like creative-wise performance and publisher-wise performance.

Anurag Gupta, managing director, DGM India said in a statement, "dgMatix ad platform is significantly different from the other platforms available in the Indian market for the advertisers. It uses proprietary JavaScript injection technology to put an ad on the publisher's website without interfering with the existing ad units or existing design of the website."

There are no costs for publishers for displaying dgMatix ads. "The ad units created by dgMatix are additional high impact units on the publisher's website that is interoperable with multiple platforms like Flash and HTML5."

In April, ad network Tyroo Media Pvt Ltd joined hands with Anurag Gupta for a management buyout of affiliate ad network DGM India for Rs 3.35 crore ($0.66 million) from Asia Digital Holdings (ADH).

The company said dgMatix's proprietary technology is hosted on the cloud. The ad server resides on Amazon and the delivery system works from Amazon CloudFront, which allows to automatically route end users to the closest available location, thus ensuring the faster delivery of ads without any drop outs.

(Edited by Prem Udayabhanu)