The boys behind Snapdeal, the big boy of ecom

Snapdeal, one of the country's fastest growing e-commerce sites, has a team of 1,500 plus on board. It claims to have grabbed 16 million registered users since they started in 2010. Snapdeal, which began as a daily deals site, forayed into product selling last October, and has been growing at a frenetic pace ever since. Though Kunal Bahl (CEO) and Rohit Bansal (COO) are leading the show from the front, the company has hired a team of professionals to man its marketing, finance, product development, product sourcing, IT and business development.

Techcircle.in takes a look at the senior people who run the show at Snapdeal:

Sandeep Komaravelly – VP-Marketing:  (Since June 2010):

The  brain behind the successful 'Yamdoot' campaign,  which gave a considerable push to Snapdeal's brand image,  the XLRI-Jamshedpur alumnus leads all marketing initiatives across offline, outdoor, online and social media platforms. The 'brand builder' decides the positioning and ensures the message which is going to the customers is in sync with the company's line of thought.

Amitabh Misra – VP-Engineering (Since November 2011):

Misra is responsible for everything which goes behind building the backend system of Snapdeal, apart from the IT infrastructure of the country's fastest growing e-commerce firm. An MBA from Berkley University and BE from IIT Kanpur, Misra literally built the Snapdeal tech team. Mishra steadily expanded a ten-member team to 75 now, but also put in place  smooth processes for orders, shipping, logistics development and running of the website. Snapdeal is hiring 50 more members in two weeks and by the end of this year, Misra will have 200 members in his tech team.

Vijay Ajmera – VP-Finance (Since June 2010):

A Snapdeal functionary since its inception, Ajmera manages finance, accounting, legal, compliance and commercial functionaries. With a team of  27, Ajmera has an eye over all aspects of finance including payroll and tax structure. He also played a key role in dealing with investors, who has pumped in $50 million into the company so far.

Paritosh Bindra – Head, Product Sourcing (Since March 2011):

Widely known as the kingpin of Snapdeal's huge assortment of products, or stock-keeping units (SKUs), he is credited with sourcing so many products under 10 categories. Dealing with category managers, buyers and merchandisers associated with the products, Bindra has to ensure that the company sources as many products as it can and make them available for consumers. He not only makes sure that the products are run through a quality check, but also handles the commercial side, which includes arriving at the selling price and thereby margins.

Tony  Navin – VP – Business Development (Since June 2010):

He was the founder of Grabbon, a leading group buying firm based in Bangalore which got acquired by Snapdeal  in June 2010. Snapdeal validated the acquisition saying it was a move on their part to expand its operations in the garden city. Since then, he has been working with 'Team Snapdeal' for developing its deals and services business. Now with the e-tailer shifting its focus to products as well, he is gradually emerging from the day to day affairs of the voucher business and getting into the business development side for electronics as a category.

Ankit Khanna – Product Head (Since June 2010):

He is responsible for the development of 'product' Snapdeal as a whole. Khanna is the final authority on everything that affects  consumers, merchants and vendors, and also looks after the features, user interface and how the web interacts with the backend. Khanna and his team also track customer behaviour through various analytics, identifying various patterns like browsing, buying, demography and transactions. Based on that, Khanna's team weaves in some kind of personalisation, thereby providing a seamless experience for the customers of Snapdeal.

Aakash Moondhra – CFO (Since July 2012):

The latest entrant among the Snapdeal top brass, Moondhra's mandate is to look after all aspects of finance and corporate governance. His experience in corporate finance, M&A, strategy consulting and private equity is bound to help Snapdeal go for future acquisitions and also smooth relations with the investors.

(Edited by Prem Udayabhanu)