HandsPick Rebrands Itself To Donebynone

HandsPick, a fashion apparel and accessories ecommerce brand has rebranded itself to Donebynone. The name of the company has also been changed from Intuitent Online Venture to Netcraft Retail Solutions.

Earlier this year, it raised an undisclosed series A funding from Seedfund, an early-stage venture capital fund with operations in Mumbai, Bangalore and New Delhi.

As part of the deal, Mahesh Murthy , managing partner of Seedfund, and executive director Shailesh Vikram Singh, joined the board of Donebynone.

Right now, the e-commerce venture which focuses only women's fashion, will add more categories and expand its offerings. Currently, it is only dealing in handbags but intends to foray into other categories like apparel, footwear and accessories, in the coming months. In addition, it will be also concentrate on team expansion, building efficient technology and logistics to ensure customer satisfaction.

Amarinder Dhaliwal and Vijesh Sharma, former executives of Bennett, Coleman & Co. Ltd (BCCL), joined hands with Vijay Misra Vijay Misra , former director of TCNS Clothing Company (of 'W' fame), to launch the online.

Misra, an alumnus of ESMOD (l'Ecole Supérieure des Arts et techniques de la Mode), France, and St Stephens College, New Delhi, has more than two decades of experience in fashion and retail industries. He had worked with Mohan Exports and TCNS Ltd before starting Donebynone. IIM-Ahmedabad and IIT Delhi alumnus Amarinder Dhaliwal had earlier worked with companies like SBI Capital Markets, Powergen and BCCL. Sharma, a passout from Management Development Institute, Gurgaon, also worked with BCCL.

With a team of 25 on board, the online private label firm is targeting women aged between 23 and 38, and hailing from Tier I cities.

Talking exclusively to Techcircle.in, Dhaliwal said, "This year, we would try and build our business by going deeper into each of the verticals. The money is expected to last for the next 1-2 years and after that, we would try and raise the next round of funding."

The company is positioning itself via social ads and social media, and also exploring the opportunity of offline advertising. However, this newest entrant in the online private label space is bound to face stiff competition from key players like Freecultr, Zovi, Yepme and Sher Singh.