Sify.com Dons A New Look

NASDAQ-listed Indian Internet and IT firm Sify Technologies Ltd has unveiled the new look of its portal, Sify.com. In its new avatar the site has sported an image-based presentation with youthful style and as the company chooses to describe reflects Sify's 'focus on simplifying [Sifyfying] the content and creating platforms for interaction with social media plug-ins'.

Web Radio: Sify.com introduced a new feature 'Web Radio' on its home page where visitors can turn on or off the online radio while browsing the home page, with a click on play button.

Sify News App for Windows 8: It has just launched the 'Sify News' application for Windows 8, which is one of the 15 applications from across the globe to be featured in the news & weather category in the Windows Store for Windows 8 Consumer Preview (the prerelease version of Windows 8). This app is especially created for touch devices.

" We are confident that the youthful style and colourful approach employed will appeal to our regular visitors as well as new audiences. We are particularly keen to reach out to the youth of India with this new avatar," said Natesh Mani, president-commercial & consumer business, Sify Technologies.

Last year, Sify had partnered with Radio City 91.1 FM to launch Radio on Sify, a new feature on its flagship portal, enabling visitors to Sify.com to listen to Bollywood, Indi-Pop and other genres of music 24 hours every day online.