Mobile VAS Company Launching M-commerce Site RockASAP

Delhi-based Handygo Technologies, a wireless solution provider of mobile entertainment and value added services, is launching what is one of the first m-commerce site, RockASAP. RockASAP, launched in beta mode four months ago, allows mobile users to 'shop on the move'.

The users can browse from over 5,000 products in various categories like gadgets, lifestyle, books etc. The website claims to deliver the products within 3 days with both online and offline payment modes.

It's a site designed for multi-platform usage so users can browse it through their GPRS-enabled mobile phones, Tablets, laptops as well as PCs. "The next generation of commerce would most probably be mobile commerce, which is more personalized than e-commerce," Prem Prakash, assistant vice president and head (M-Commerce), Handygo, told Techcircle.in.

He said, in the beta phase, the firm has seen average purchases for Rs 500 per item with e-books, gadgets and entertainment gaining most traction. The plan is to take the services from GPRS to wi-fi to location based services.

"We will soon be launching location-based services for our users. In this, we will get to know the user's location via their mobile network and we will then push deals only in that area to that user. Also, we will know the past preferences or activities of the users and thus will be forwarding them daily deals according to their interest," added Prakash on the future plans.

The company is planning to formally launch the product during the World Book Fair on February 25th. It also plans to launch an app soon.

Handygo is into software and system enabling mobile value added services for video, messaging and interactive voice response. Founded in 2000 by Praveen Rajpal, it offers several applications and content for the entertainment and infotainment space. Its products are available through short code  55678.

Earlier, we reported on Handygo partnering with Buzzintown to offer Zing, its new segment of SMS deals.  The company seems to be looking to cash in on the m-commerce segment without losing out the e-commerce boom.