PE-backed Group FMG Launches Mobile Solutions Biz

Group FMG, a global marketing solutions business operating in the USA, Europe and Asia has launched a specialised mobile digital marketing service. The new service will help businesses and consumers design, develop and deliver interactive mobile solutions, apps and games across all mobile operating systems (OS) and devices that includes smartphones and Tablets.

The company's mobile solutions technical team is working closely with its creative and production counterparts so that they can manage the design and usability across the platforms (by leveraging the native capabilities of the access device rather than adopting a 'lowest common denominator' approach), and their focus is on optimizing user experience and the app development lifecycle, plus minimizing duplication of code and time to deploy.

"As smartphone, Tablets and mobile devices are changing the consumer landscape, more enterprises are rapidly adopting mobile solutions to engage their customers and employees," said Aditya Sharma, co-founder and chief business development officer at Group FMG.

Group FMG is a global provider of marketing and media solutions, headquartered in New York with offices in London, Bangalore and Chennai. It was formed with the integration of Whitefield, a marketing solutions company backed by Indian private equity firm India Value Fund Advisors and Neeraj Bhargava's Zodius Capital and FMG, in which India Value Fund-led consortium invested about $20 million to pick a majority stake.

India Value Fund Advisors and former WNS Global CEO and co-founder Bhargava had set up Whitefield earlier last year to build and acquire a global network of marketing solutions companies.

Ravi Ramamrutham, head of Mobile Solutions at Group FMG said, "An app should not be a replica of a website. We design apps from the ground up to deliver outcomes optimized for the device on which they are used. Our technology allows our clients to quickly deploy highly functional, user-friendly and sophisticated apps on mobile devices effectively and economically."