After Mobile Phones, Dinamalar Launches Android App For Tablets

Dinamalar.com, a leading Tamil language media website, has released a new Android app for Tablets. The publication already has an Android app for mobile phones (launched in September last year) and it also has an iOS app that functions on the iPhone, iPod Touch and the iPad. The company says the mobile phones app also functions well on Tablets, but it felt a need to develop an exclusive app for Tablets that can better utilise the bigger screen that a Tablet offers.

The Tablet app offers various sections ranging from special sections that cover news across a wide-spectrum of areas to informative features. The publication has also updated its mobile phones app with a better interface. According to the company, the free app has already been downloaded more than 3,500 times since its release on the January 3, 2012. Last year, Dinamalar.com recorded 1.8 billion page views and had delivered more than 3 billion ad inventory.

L Adimoolam, chief marketing officer, Dinamalar.com said, "With the influx of Tablets, people have been provided with a seamless and convenient option to access up-to-the-minute information. And as a publishing house it is necessary for us to constantly evolve to shift our approach to cater to this ever-changing reader dynamics."

Applications from other news properties on the Android market and the iTunes store include Times of India, First Post, NDTV HD, The Economist, The Economic Times and Financial Times, among others.

Earlier, in an interview with Techcircle, Dinamalar's head of marketing (new media) Balasubramanian S had provided details about the readership, "Around 40 per cent of the traffic is from India. Then there are readers from the USA, the UAE, Singapore, South Asia, the UK, Australia, Canada and Malaysia. We target the Tamil audience spread across the globe."

He had also mentioned that the publication would most probably adopt a freemium model, "We are not selling online inventory through ad networks on revenue share. We are selling ads on a PPM basis and are delivering an average of 500 million ad inventory on the site per month."

The Tamil daily had also last year partnered with Yahoo! India Pvt Ltd to launch Tamil.Yahoo.com, a regional language website that features a different interface from both Yahoo.com and Dinamalar.com.