Infibeam Ties Up With erupee, Enable Online Shoppers To Pay Cash At Cyber Cafes

E-commerce firm Infibeam has tied-up with erupee, a network of retail touch-points which provide Infibeam Vouchers redeemable against any purchase on Infibeam.com.

erupee is an initiative of Ideacts Innovations, headquartered in Pune and provide solutions for online shopping. It allows customers to buy from shopping portals without sharing financial information like credit/ debit cards or any other net banking details. Customers can buy vouchers of any denomination from designated erupee Points using cash.

The vouchers can then be used on Infibeam.com within a period of one year from the date of purchase. There are over 200 erupee Points spread across Bangalore and Pune with a national launch in 40 Cities, expected in March.

Commenting on the tie-up, Kartik Jain, VP (Business Development) at Infibeam.com said, "erupee is an extremely convenient and safe method of paying for shopping online. We often receive requests from people who do not have credit cards but want to shop online. With features like erupee and Cash on delivery we hope to take e-Commerce in India to the masses."

This Ahmedabad-based  e-commerce firm had recently launched  Infibeam Logistics, an in-house last-mile logistics delivery system last month and had expanded its delivery capabilities to cover Bangalore and Mumbai. Earlier, Infibeam had started its own logistics operations in Delhi, Gurgaon and Noida. Infibeam now intends to rev up logistics services in 10 more cities by 2012.

Infibeam Logistics has developed its own transportation management software platform which will be tuned for e-commerce companies. As the platform scales across multiple cities for Infibeam.com, the company expects to open up the software platform in coming months to other local delivery companies which do not have scanning and tracking services for local package delivery.