Infibeam Ropes In Bharat Vijay As Technical Advisor

Indian e-commerce firm that runs B2C site Infibeam.com has appointed Bharat Vijay, a former Yahoo executive who was also involved with e-com giant Amazon's search wing in India, as a technical advisor who will be involved with the company's fast growing cloud based e-commerce platform.

Vijay comes with around two decades of IT industry experience having worked with Oracle besides Yahoo (both in the US and India), Amazon and Ugenie. His LinkedIn profile says he also founded a firm call BolTell, a consumer Internet company that combines social media, mobile Internet and user communities. However, the BolTell site says the firm is led by its founder Srinivasan Seshadri.

Founded in 2007 by a group of ex-Amazon employees, Infibeam.com had been looking to scale up its  business with new initiatives to compete against a slew of e-com firms that have sprung up in India.

A little over a month ago it had launched Infibeam Logistics, an in-house last-mile logistics delivery system that will provide a quicker end-to-end shopping experience to customers. The Transportation Management System platform will track and deliver products to customers and also enable detailed package tracking system along with the cash on delivery facility and other value added services to customers ordering on Infibeam.com.

Infibeam had earlier launched Build a Bazaar, a do-it-yourself e-commerce platform for merchants and sellers that provides the necessary e-commerce technology and payment and data infrastructure to create a store.

The company also started shipping 'Phi', a touch screen tablet with a choice between Android and Windows operating systems and launched a daily deals section called Magic Box.