Nazara Technologies Signs Up With mig33 For Its Developer Program

Nazara Technologies, a mobile entertainment company has signed up with a Silicon Valley venture firms backed mobile-first social entertainment community, mig33 as the first partner from India for the new mig33 Developer Program.

mig33 has unveiled its new mig33 Developer Program, announcing twelve initial partners and debuting new resources for developers and brands that require to build social games and apps for mig33's 50 million registered users and thriving virtual economy.

mig33's new developer program is headquartered online at https://developer.mig33.com. mig33's initial focus targets Android developer partners, though mig33 will work with developers to get their games across as much of the mig33 platform as possible.  mig33 is currently also available for most basic feature phones, mobile browsers, and PC browsers.

"mig33 developer program provides us access to users in South and South East Asia, Middle East and Africa.  Mobile social gaming has huge potential in emerging markets and we look forward to take our games to mobile-first users across these geographies," said Nitish Mittersain, CEO, Nazara Technologies.

mig33 is opening its social platform, one subset of mig33 Developer Program that will  expand to utility, lifestyle, and entertainment applications within months.  The mig33 social platform leverages the API specification standardized by Japanese social networking service provider GREE, which earlier this year also allied with Tencent, an integrated Internet services provider in China.

Launched in late 2005, mig33 is backed by Silicon Valley venture firms Accel Partners, Redpoint Ventures and DCM etc. According to the company, mobile-first social entertainment service has connected over 50 million registered members around the world with chat and entertainment every day.

"Even with 50 million registered users, many of mig33's markets are relatively untapped, so there is still tremendous room for continued growth.  In addition, mig33 sees above-average ARPUs (Average revenue per user) in many, many markets.  These are the primary reasons brands and developers are coming onboard:  the revenue and exposure opportunities are simply amazing," said Chris Chandler, vice- president of business development, mig33.