Digitas India Ropes In Tribal DDB's Saugata Bagchi

Digital marketing agency, Digitas India has roped in Saugata Bagchi as the agency's new Vice President and will head the Mumbai office in India, according to afaqs. Prior to this, Bagchi was associate vice-president at Tribal DDB and was heading the client servicing function across all offices of the agency.

Bagchi with this new position will be responsible for consolidating and growing the agency's portfolio in the CRM business while making fresh inroads in the digital marketing and branding arena, the company said.

"We are excited about the decade of brand management experience that Saugata brings to the team. With his cross-functional exposure across a great mix online casino of brands and categories - from FMCG and healthcare to telecom and auto – we will be able to further strengthen our client portfolio," Digitas India president Kanika Mathur said.

"It is a very exciting and challenging space for me to be in, and together with the passionate team here at Digitas India, I look forward to doing some game changing work in the field of digital branding and e-CRM solutions," said Saugata Bagchi

Bagchi has been working with advertising and marketing world for over 10 years. A Geology major, he has worked with 20 different key brands and categories encompassing Healthcare, FMCG, Consumer Durables, Entertainment, Telecom, Automotives and a host of other business domains.