Avendus Launches New Vertical Focused On Digital Media & Technology

Avendus Capital Pvt. Ltd., a financial services provider has launched a new practice focused on Digital Media & Technology businesses to be headed by Aashish Bhinde. It decided to develop a dedicated vertical practice around these areas due to the growth potential in areas like consumer internet, mobile apps and services, payment solutions and enterprise software and hardware.

Bhinde is a senior member of the Avendus team and has recently relocated back to India after spending three years in London where he was responsible for setting up the firm's European operations. He has a diverse experience in fields like investment banking, venture capital and he has also worked as an internet entrepreneur.

Gaurav Deepak, Managing Director, Avendus said, "We strongly believe that a significant value in the next decade and beyond will be driven by innovation. The Digital Media & Technology vertical will focus on businesses that provide a step change to how consumers and enterprises engage within their ecosystems. We are happy to have Aashish come back to launch this vertical. He will be a big help in facilitating the hyper growth businesses in this segment are witnessing."

Headquartered in Mumbai, Avendus Capital is a financial services firm in the areas of financial advisory, equity capital markets and wealth management. Its clients include institutional investors, corporates and high net worth families and the company has advised on various M&A deals and has closed 35 cross-border transactions in the past four years.

Aashish Bhinde, Executive Director, Avendus said "Businesses in the digital media and technology segments also align well with Avendus' key strengths which include working with entrepreneur-led businesses and bringing global connectivity and insights to bear."

Avendus also has offices in New Delhi and Bangalore. Avendus Capital, Inc. (US) and Avendus Capital (UK) Pvt. Ltd. located in New York and London respectively are wholly owned subsidiaries that offer M&A and Private Equity syndication services to clients in the respective regions.