Vdopia Launches .VDO For Advertisers And Publishers

Vdopia Inc, a Silicon Valley-headquartered mobile video advertising company, with offices in the US and India has launched a new file format, .VDO that enables advertisers and publishers to seamlessly run video-enabled ads on the mobile web without flash or plug-ins.

This patent-pending format, powers Vdopia's Mobile Video Advertising solution, which allows leading brands to auto-play video on mobile web pages, adjacent to content, on virtually any smartphone – without disrupting the user's web-browsing experience.

Currently, .VDO Mobile Video Ads runs across iPhone, iPad, Android and BlackBerry (OS5/OS6) devices. Windows Phone 7 and Symbian are expected to be officially certified in Q3 2011.

"Our new .VDO technology makes mobile video ads scalable for the first time ever, using nothing but HTML5 and Javascript," said Srikanth Kakani, founder of Vdopia. "With mobile usage and smartphone ownership rapidly climbing worldwide, Vdopia continues to push the boundaries in mobile video advertising to help advertisers; their agencies and publishers accomplish their business objectives," he added.

Vdopia runs online and mobile video advertising network iVdopia. Techcircle.in had earlier discussed .Vdo roll outs with the company's founders, when co-founder Chhavi Upadhyay said that Indian advertisers are not yet aware of the amount of money they can make out of the medium.

According to the company, prior to the .VDO format, brand marketing efforts across iOS, Android and Blackberry were complex and cost-prohibitive. Advertisers had to choose between a richer experience on a single platform (often limited to running inside apps) or static banner ads for broadest reach.

"In 2002, Flash created a new paradigm, delivering video over the internet and making possible the likes of YouTube, Hulu and any site with video content and ads. Yet, today, millions of smartphone users and the brands seeking to reach them are left out of this video experience. They are frustrated by missing content and unsupported plug-ins when they surf. The .VDO format provides a universal platform for delivering video content, beginning with advertising, across the mobile web," said Kakani.