Saregama's Atul Churamani To Head Content At OnMobile

Atul Churamani, previously vice president - Music at RPG Group's Saregama India Ltd , will move to Bangalore-based VAS firm OnMobile Global Ltd, Business of Cinema reports.

Churamani ends his eight year stint at Saregama India to move to a mobile value added services company as he believes there is an untapped opportunity in digital content beyond mobile ringtones and CRBTs.

OnMobile offers various mobile products on SMS, Voice, Video, WAP, Web, USSD and On-Device Portals. The company recorded a year-on-year net profit of Rs 89.2 crore on revenues of Rs 537.2 crore for the fiscal year 2011.

Churamani has a total of 23 years' experience in the Indian music industry and helped create the Indian pop category. He spearheaded Saregama's digital initiatives and music publishing activites between September 2002 and June 2011. Prior to joining Saregama India, Churamani was Director A&R and Marketing at Virgin Records India Pvt. Ltd. He also spent a decade at Magnasound India Ltd as its director.

He lists his specialities as music publishing and the digital sector.