MTS India Makes Changes In Its Leadership Structure

Sistema Shyam TeleServices Ltd (SSTL), which nationally operates its telecom services under the MTS brand, has announced changes in leadership roles within the company. In relation to its data centric - voice enabled strategy the company is looking at expanding its voice and data services across the country.

According to the new structure at MTS India, Atul Joshi has been appointed the Chief Operating Officer (COO), North and East regions. He was earlier working as the Chief Sales Officer (CSO) and in his 2 years as CSO, he was responsible for setting up an extensive sales and distribution structure for the company. Additionally he also discovered non-conventional channels of growth for MTS through branded retail, IT sales and modern trade.

Cheenu Seshadri will be the Chief Operating Officer (COO) for the South and West regions. He was earlier working as Chief Strategy Officer and played a key role in designing the "data centric – voice enabled" strategy for the company. In the 2 years as Chief Strategy Officer, he is also responsible for leading a wide range of strategy projects including the national rollout of the High Speed Data Services (HSD) for the company.

While Leonid Musatov will take on the position of Chief Sales Officer for MTS India in addition to his current position of Chief Marketing Officer (CMO). In his two years as CMO, Leonid is responsible the nation-wide launch of the MTS brand in addition to being credited for making MBlaze.

MTS has more than 11 million wireless subscribers; additionally MBlaze brand provides mobile broadband services to more than 600,000 customers in over 150 towns across the country

According to Vsevolod Rozanov, President and CEO, SSTL, "MTS India has reached significant scale during the last two years and plans to further grow both its voice business along with a special focus on the data business. Our future plans involve rapid scale up of our operations and strengthening of new lines of business. The change in organizational structure and subsequent realignment in key leadership positions has been designed to enable faster decision making and ensuring flawless execution of our data-focused, voice enabled strategy."