Komli Partners Efficient Frontier For Search Marketing

Ad network Komli Media has entered into an exclusive partnership with performance marketing firm Efficient Frontier for search engine marketing services.

The California-based Efficient Frontier, which is backed by Redpoint Ventures and Cambrian Ventures, owns a proprietary technology platform that optimizes digital marketing campaigns for advertisers. The platform bids and allocates budgets across digital channels for maximum return on investment for marketers and also offers them reporting and insights on the campaign.

"Our partnership will arm marketers and advertisers with accurate data, reports, analytics, and insights to make smart decisions and ultimately drive higher ROI," said Gulshan Verma, Vice President and Country Head, Ad Network India and Middle East. Komli is backed by Nexus Venture Partners, Helion Ventures, Norwest Venture Partners and Draper Fisher Juvertson.

The Komli ad network currently reaches 45 million unique users and has over 20,000 publishers onboard. Frontier has offices in New York, the UK, France, Germany and India. It also has technology licensing partnerships in Japan and Australia.

"We're thrilled to be partnering with Komli Media to help their clients expand their success in digital marketing. Our platform provides proven performance lift across search, display and we look forward to delivering strong results for Komli Media's clients in India." David Karnstedt, CEO of Efficient Frontier.

In March, Komli had appointed Jaisimha Muthegere as Vice President of Engineering and Bangalore Center Head and Gulshan Verma as Vice President and Country Head, Ad Network, India and Middle East.

Komli competes with various ad networks in India including Jivox, Vdopia, Smile Group's Tyroo, Networkplay, Media Estate, IndiAds and AdsForIndians. Guruji recently launched a mobile ad platform Adiquity. Rival Vdopia claims its online and mobile video advertising platform iVdopia is generating profits of $500,000 every quarter, and is now in the process of rolling out its latest product .Vdo, as reported in Techcircle.in.