Affle Launches Mobile Magazine

Singapore headquartered mobile marketing firm Affle, has announced a new mobile magazine called 'Dressing Room', which will feature cricket content from behind the scenes.

Affle will source the content for 'Dressing Room' from its editorial partners. Offbeat stories will be made available on to mobile users and updated 24x7. Some sections include 'Hot Khabar', 'Andar Ki Baat' and 'Time Pass'.

The magazine is being sponsored by top FMCG company Hindustan Unilever Limited (HUL).

Anuj Kumar, Executive Director (South Asia), said, "With the launch of this mobile magazine, we are confident of creating a mass platform for cricket fans to get an inside view to off field cricket action."

Affle's flagship product is SMS2.0, an application that enhances messaging experience by online casino's offering colours, emoticons and promotions. SMSLive is the next version of SMS2.0 and enables social networking and search. Affle also offers the Pinch Instant Messenger for smartphones and mobile coupon app Coufon.

Recently D2 Communications Inc, the JV between NTT DoCoMo Inc and Japanese advertiser Dentsu Inc, invested an undisclosed amount in Affle.

Affle claims to reach 4.5 million users with its ads, products and services.

Affle"s investors include Microsoft Corporation, Itochu Corporation of Japan, Bennett Coleman Company Limited (BCCL); Centurion Private Equity and D2 Communications. Affle has 8 offices and operates in Singapore, India, China (Beijing), UK (London), USA (New York), Indonesia, Australia, Thailand (Bangkok) and Malaysia.