Video Portal Metacafe Inks Partnership With Vdopia

Online video site Metacafe.com has signed an exclusive partnership with ad network Vdopia, which will enable it to monetise the entire video inventory of Metacafe.com.

The San Francisco headquartered Metacafe offers short-form video content on movies, video games, sports, music and TV. It claims it has 46 million visitors worldwide and more than 5 million in India. Internet analytics provider comScore had announced that Metcafe.com had 3.9 million viewers in India in January 2011, while Facebook had 6.6 million viewers and Youtube had 780.7 million users.

Metacafe's head of international sales and partnerships Tim Rottach has said the partnership with Vdopia will help Metacafe connect with brand advertisers.

"Today, online content consumption is seeing a growth spurt, making it the right-fit vehicle for advertisers looking to supercharge their brand marketing and seeking justifiable returns on marketing spend. This partnership will help brand advertisers leverage the most innovative online video advertising alongside popular content and achieve a video high. We are glad to extend our innovative video inventory including video prerolls, custom homepage takeover events and other engaging, large-format video ads to Metacafe, the leading premium content publisher," said Debadutta Upadhyaya, Vice President–India, Vdopia.

Vdopia claims its online and mobile video advertising platform iVdopia is generating profits of $500,000 every quarter, and is now in the process of rolling out its latest product .Vdo, as reported in Techcircle.in. Vdopia competes with various ad networks in India including Jivox, Komli, Smile Group's Tyroo, Networkplay, Media Estate, IndiAds and AdsForIndians. Guruji recently launched a mobile ad platform Adiquity.