Tyroo Hopes To Rake In More Revenues Through Rich Media Ads

Tyroo Media Pvt Ltd is stepping up its focus on interactive, rich media ads in a bid to enhance its revenues. After the launch of its rich media ad format VooDoo in partnership with digital advertising firm MediaMind, Tyroo Media expects that rich media ads will help rake in 25 per cent of its total revenues in the next fiscal (2011-2012).

The company has also announced an exclusive partnership with Cricket20.com, the official website partner for IPLCricketLive.com. Under this deal, Tyroo will deliver premium and exclusive sponsorship slots to advertisers.

After the recent hire of Quasar's business director Piyush Rathi as its national sales head and the induction of Geetu Ahuja as head of performance delivery, the company is now ramping up its sales force, in tune with its increased focus on rich media advertising.

Tyroo is a horizontal online advertising network that connects brands and websites, so that their online campaigns can be conducted via its platform. The company has on board big brands like Yahoo, General Motors, Microsoft and Google, and also handles media portals including Reuters, The Economic Times and Business Today. According to Alootechie, its revenues are primarily generated by performance marketing and branding exercises.

Its competitor Vdopia Inc. runs an online video advertising network iVdopia and recently claimed that it registers $500,000 in profits every quarter. Another competitor Komli garnered $15 million in funding in January. The company is now expanding fast into South-east Asian and Middle East markets. Jivox, IDG Ventures-backed Ozone Media Solutions Pvt Ltd, Networkplay, IndiAds and AdsForIndians are other companies that rule this space.